Our story

Founded by Dr. Joya Lyons in 2022, Enchanted Traditions, LLC is a Charlotte, North Carolina-based, Black-woman-owned company that makes children’s picture storybooks, toys, and merchandise, all based on keeping family traditions alive. What started out as a mom excitedly wanting her daughter to experience the tradition of The Tooth Fairy like she did as a child turned into something much more magical. Our goal is to aid in the development of children through vivid imagination and nurture the family connection through family tradition, thus creating positive memories for children and a stronger family bond. 

Connecting families through traditions.

Shop The Enchanted Store 

By the time your child reaches eight years old, they will have lost approximately eight teeth! The Enchanted Tooth Box® 
 is a mechanical keepsake box that exchanges The Tooth Fairy's money, a.k.a the parent's money, with a child's tooth while everyone in the household sleeps. 

No more stressing over getting up in the middle of the night to play this mystical role for each fallen tooth.

I believe it's essential to capture and savor every memory and create an unbreakable family bond generation after generation. Implementing and carrying on family traditions is the key to making that bond impenetrable.

My mission



Read article

One thing you’ll quickly learn about me is that I’m a mom’s mom. I’m a total sucker for everything mommy-related– from seeing babies take their first step or say their first word to braiding my daughter’s hair in cute, little girlie hairstyles.  And yes, both my son and daughter have their own separate photo albums […]

How to Introduce Your Child to The Enchanted Tooth Box®

on the blog

Read article

In a world full of Roblox games and TikTok dances, kids today have a surplus of activities to keep them entertained.

Loose Tooth Lessons from the Tooth Fairy

on the blog